Analytics Plugins

Analytics plugins provide important insights into how users interact with your mobile app, enabling you to make data-driven decisions that drive growth, engagement, and revenue. By tracking user behavior, measuring campaign performance, and monitoring app health, analytics tools help you understand what’s working and what needs improvement. Median.co's analytics plugins seamlessly integrate with leading platforms like Google Firebase Analytics, AppsFlyer, Adjust, Meta App Events, and more.

Why use analytics plugins?

Native Event Tracking: Capture app installs, launches, and custom in-app actions
Marketing Attribution: Connect ad spend to conversions and user lifetime value
User Insights: Understand behavior patterns, retention, and engagement
Crash Monitoring: Detect and fix issues before they impact users

Common use cases

E-commerce: Purchase tracking, cart abandonment, product analytics
Marketing: Campaign attribution, channel optimization, ROAS measurement
Retention: Cohort analysis, churn prediction, engagement scoring
Stability: Crash reporting, error tracking, performance monitoring

Getting started

Add analytics to your app in four simple steps:

Choose your plugin: Browse the analytics plugins below and select the platform that fits your needs. Firebase Analytics is ideal for beginners, while AppsFlyer and Adjust are perfect for attribution-focused marketing teams.
Review documentation: Read the plugin's documentation to understand configuration requirements, event tracking capabilities, and integration steps.
Configure in App Studio: Navigate to Native Plugins in your Median App Studio, enable your chosen plugin, and upload required configuration files (e.g., GoogleService-Info.plist for Firebase) in Build & Download > Google Services.
Track events with JavaScript Bridge: Use JavaScript Bridge commands to log custom events and user data. For example:
- median.firebaseAnalytics.event.logEvent() to track custom events
- median.firebaseAnalytics.event.setUser() to identify users
- median.facebook.events.send() to log Meta/Facebook events

Featured plugins

Not sure where to start? Check out our featured plugins below:

Google Firebase Analytics: Free, comprehensive analytics with real-time reporting
AppsFlyer: Marketing attribution and ROI tracking across ad campaigns
Meta App Events: Optimize Facebook/Instagram ads and build custom audiences

Google Firebase Analytics

Add native event tracking and usage analytics with support for default and custom events.

Learn more→

AppsFlyer

Record installs, updates, sessions, and in-app events to evaluate ROI and user quality.

Learn more→

Meta App Events

Collect analytics, measure Facebook Ad performance, and build audiences for ad targeting.

Learn more→

All plugins

Adjust

Event tracking and attribution analytics with campaign, ad group, and creative level optimization.

Learn more→

AppsFlyer

Record installs, updates, sessions, and in-app events to evaluate ROI and user quality.

Learn more→

Google Firebase Analytics

Add native event tracking and usage analytics with support for default and custom events.

Learn more→

Google Firebase Crashlytics

Real-time crash reporting that logs native app crashes and webview errors across your user base.

Learn more→

Intent Edge

Enable personalized user experiences through on-device artificial intelligence.

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Meta App Events

Collect analytics, measure Facebook Ad performance, and build audiences for ad targeting.

Learn more→

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Need custom development?
As your needs evolve, Median can enhance your plugin implementation to include new functions or data points from third-party SDKs. We'll work with you to meet your specific requirements. Contact us for details.