Analytics

Analytics plugins provide important insights into how users interact with your mobile app, enabling you to make data-driven decisions that drive growth, engagement, and revenue. By tracking user behavior, measuring campaign performance, and monitoring app health, analytics tools help you understand what’s working and what needs improvement. Median.co's analytics plugins seamlessly integrate with leading platforms like Google Firebase Analytics, AppsFlyer, Adjust, Meta App Events, and more.

Why use analytics plugins?

• Native Event Tracking: Capture app installs, launches, and custom in-app actions
• Marketing Attribution: Connect ad spend to conversions and user lifetime value
• User Insights: Understand behavior patterns, retention, and engagement
• Crash Monitoring: Detect and fix issues before they impact users

Common use cases

• E-commerce: Purchase tracking, cart abandonment, product analytics
• Marketing: Campaign attribution, channel optimization, ROAS measurement
• Retention: Cohort analysis, churn prediction, engagement scoring
• Stability: Crash reporting, error tracking, performance monitoring

Getting started

Add analytics to your app in four simple steps:

1. Choose your plugin: Browse the analytics plugins below and select the platform that fits your needs. Firebase Analytics is ideal for beginners, while AppsFlyer and Adjust are perfect for attribution-focused marketing teams.
2. Review documentation: Read the plugin's documentation to understand configuration requirements, event tracking capabilities, and integration steps.
3. Configure in App Studio: Navigate to Native Plugins in your Median App Studio, enable your chosen plugin, and upload required configuration files (e.g., GoogleService-Info.plist for Firebase) in Build & Download > Google Services.
4. Track events with JavaScript Bridge: Use JavaScript Bridge commands to log custom events and user data. For example:
   • median.firebaseAnalytics.event.logEvent() to track custom events
   • median.firebaseAnalytics.event.setUser() to identify users
   • median.facebook.events.send() to log Meta/Facebook events

Featured plugins

Not sure where to start? Check out our featured plugins below:

• Google Firebase Analytics: Free, comprehensive analytics with real-time reporting
• AppsFlyer: Marketing attribution and ROI tracking across ad campaigns
• Meta App Events: Optimize Facebook/Instagram ads and build custom audiences

All plugins

Can't find your vendor?

As your needs evolve, Median can enhance your plugin implementation to include new functions or data points from third-party SDKs. We'll work with you to meet your specific requirements. Contact us for details.